At a glance this logo is abstract, yet it contains the vital ingredients for an institution like Sri Devaraj Urs University, Tamaka, Kolar.
The institution's medical background, humanitarian values, compassion, approachability, social commitment and the subsequent research towards the most precious thing, the human life, is the core theme.
The graphic form of a person in the centre of a bud represents the humanity. It denotes the growing process of life and its existence. And the two hands safeguarding them show the care and a sense of security. It is also capable of holding something within the vast expanse of knowledge by the University for the People's Benefit. Hence, the motto “Knowledge for Posterity” is very appropriate and gives a punch in Red. The four light blue half circles (smaller to bigger) depict the unending quest for knowledge and imparting it to a wider horizon, growing higher and higher.
And finally, the whole unit is embedded in a “D” shaped graphic template as background to give it a corporate identity.
COLORS USED:
Deep Blue: Credible, Confident and Dependable. Represents Peace, Tranquility, Stability, Harmony, Trust, Security, Cleanliness and Loyalty
Light Blue: For Sky and Water (colour scheme for 4 half circles)
Red: A dominant color for strengths.
Green: For Nature, Health and Generosity. Its cool quality soothes and has great Healing Powers.